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Training, Systems,
and Accountability
Every service listed here is something Cheryl has delivered inside a real working team — not designed in a classroom, built on a production floor.
Two Categories.
One System.
Superior Inside Sales and Systems offers two types of engagements: intensive training programs for agents who need to build foundational skills fast, and ongoing operational services for teams that need consistent execution on the back end. Most clients start with training and move into an ongoing arrangement once the system is in place.
All services are delivered fully remote. Whether your team is in Charlotte or California, the process is the same — systematic, accountable, and built around your specific lead sources, CRM setup, and production goals.
Building Skills That
Produce Appointments
Training engagements are project-based. Cheryl works directly with your agents — individually or as a team — to install the habits, scripts, and systems that convert leads into closings. The six programs below can be delivered individually or as a combined engagement.
Agent Prospecting
Training
Consistent prospecting is the single most reliable predictor of production. Most agents know they should prospect daily — few have a system that makes it a non-negotiable habit. This program installs that system. Cheryl works with your agents on time blocking, minimum contact standards, and the daily workflow that keeps the pipeline full even when the market tightens.
What's covered
Dialogue &
Script Coaching
Agents lose appointments they should close because they do not know what to say or when to say it. Script coaching is not about memorising lines — it is about understanding why a conversation moves forward and how to adapt in real time. Cheryl has used these dialogues on live calls for over 25 years. She teaches agents to read the lead, adjust tone, and close to an appointment with confidence.
What's covered
Lead Conversion
Training
Most leads do not convert because agents treat every contact the same regardless of where that lead is in the buying or selling cycle. Lead conversion training teaches agents to qualify quickly, nurture strategically, and push for the appointment at the right moment. Cheryl built these frameworks over two decades of running inside sales for top-ranked teams, and she brings them directly to your agents.
What's covered
Follow-Up Systems
& Strategy
The majority of real estate transactions come from leads that required six or more contacts before they responded. Most agents give up after two. This service builds the follow-up infrastructure — the sequences, the cadence, the messaging — that keeps your team in front of every qualified lead until they are ready to move. The system runs inside your CRM so it is trackable and repeatable.
What's covered
Business Development
Coaching
Agents who produce consistently are not just good at converting leads — they think about their business strategically. Business development coaching helps agents set meaningful annual, quarterly, and monthly goals, understand their numbers, and build a repeatable personal production plan. This is particularly valuable for mid-level agents who are producing but have no clear path to scaling.
What's covered
CRM Management
Training
A CRM is only as useful as the people using it. Many teams invest in BoomTown or Market Leader and then watch agents use it inconsistently — wrong statuses, missing notes, drips not running, opportunities going dark. CRM management training teaches agents exactly how to use the platform correctly, every day, so the system works the way it was built to. Cheryl has onboarded dozens of agents onto both platforms and built the workflows that make adoption stick.
What's covered
Not a manual.
A track record.
Cheryl does not teach from a playbook she found somewhere. Every training program and system below reflects what she actually ran inside one of the top RE/MAX teams in the country, for 25 years, across markets from New York to the Carolinas. When your agents practice these dialogues, they are learning from someone who used them to generate 50+ additional transactions in a single year.
Long-Term Support for
Teams That Stay Serious
Ongoing services are retainer-based arrangements for teams that need consistent execution on the back end — CRM management, accountability tracking, and agent support that runs on a regular schedule rather than a one-time project.
Agent Training —
Individual & Team
Ongoing training keeps skills sharp and production habits consistent as your team grows or turns over. Unlike a one-time workshop, this arrangement means agents have regular access to Cheryl — structured sessions for the team, targeted work with individual agents who need specific attention, and real-time coaching as new leads and scenarios come in. Particularly effective for teams bringing on new agents who need to ramp quickly.
What's included
Agent Accountability
Programs
Accountability is the difference between agents who intend to prospect and agents who actually do. This program installs a structured accountability system — minimum standards, check-ins, and reporting — that makes production expectations clear and measurable. Team leaders and owner brokers get the visibility they need without having to manage every agent individually. Cheryl handles the accountability layer so you can focus on growth.
What's included
KPI Tracking, Reporting
& Analysis
You cannot improve what you do not measure. This service builds and maintains the KPI infrastructure that gives team leaders a real-time picture of what every agent is doing and how it is converting. Reports are clear, consistent, and tied directly to production goals — not just activity metrics. Team leaders get the data they need to make informed decisions about coaching focus, lead distribution, and staffing.
What's included
CRM Organisation
& Management
A CRM requires active management to stay clean and effective. Leads age, statuses go stale, drips stop running, and opportunities get buried. Ongoing CRM management means Cheryl handles the operational back end — keeping the database organised, the automations running, and the opportunities visible — so nothing falls through the cracks and every agent's pipeline is always current.
What's included
Business Development
Consulting
Teams that want to grow need someone thinking strategically about the levers that drive production — lead sources, agent capacity, CRM strategy, and team structure. Business development consulting is an ongoing engagement where Cheryl serves as an operational advisor, helping team leaders and owner brokers make informed decisions about how to scale without losing the production fundamentals that got them where they are.
What's included
Recruiting
Support
Agents choose teams based on the support they will receive. Cheryl has been cited directly by joining agents as a key reason they chose The Premier Team over other options — because she removed one of their biggest fears: not knowing what to say. This service positions Cheryl as a visible part of your recruiting pitch, giving candidates a concrete reason to join and a clear picture of what their first 90 days will look like.
What's included
Not Sure Which Service
Fits Your Team?
The free 30-minute consultation is the right place to figure that out. Cheryl will ask about your current CRM setup, team size, lead volume, and production goals — and tell you exactly which combination of services makes sense for where you are right now.
Book Your Free
30-Minute Call
Select a time that works for you. No back and forth. No sales pitch. Just a direct conversation about your team.
Or reach out directly: 704-989-9542 · superiorinsidesales@gmail.com